It's on the web
I quit advertising in newspapers three years ago. I have nothing against newspapers. I read three of them most days of the week and I write a weekly column in one, but I don’t advertise in any. The reason is that nobody looks for homes for sale in their local paper.
Tradition has been turned on its head. The Internet buyer has become the "typical" home buyer over the last few years, according to the just-released California Association of Realtors'® "2006 Internet Versus Traditional Buyer Survey."
This is a significant finding as one out of six American homeowners lives in California. How California homebuyers shop for homes will become the way the nation shops for homes.
Since 2000, the share of homebuyers using the Internet has grown from 28 percent to 70 percent in 2006. Internet buyers are younger, wealthier, better educated and more likely to be married than traditional buyers. Internet buyers also reported greater satisfaction with the home-buying process compared with traditional buyers.
Lucky for Realtors, most buyers consider the Internet an information source -- not a substitute for hiring a Realtor. In fact, nine out of 10 Internet buyers hired a Realtor to help them in the homebuying process. They were generally more satisfied with their agents because of their responsiveness. According to the survey, more than nine out of 10 Internet buyers indicated that the Internet helped them better understand the process of buying a home.
My web site allows homebuyers and the curious to access all MLS information on any property listed for sale in the Capital Region. Using specific search fields, I also have the ability to program the MLS computer to e-mail every new listing meeting a client’s specific criteria to them within minutes of the property being listed for sale. That’s better than waiting for the morning paper to arrive.
Enjoy your weekend. Vicki is off to “Chester” (someplace past Truckee and turn left) for an art show and I will be working on her list of projects she has left for me to keep busy and stay out of trouble.
Tradition has been turned on its head. The Internet buyer has become the "typical" home buyer over the last few years, according to the just-released California Association of Realtors'® "2006 Internet Versus Traditional Buyer Survey."
This is a significant finding as one out of six American homeowners lives in California. How California homebuyers shop for homes will become the way the nation shops for homes.
Since 2000, the share of homebuyers using the Internet has grown from 28 percent to 70 percent in 2006. Internet buyers are younger, wealthier, better educated and more likely to be married than traditional buyers. Internet buyers also reported greater satisfaction with the home-buying process compared with traditional buyers.
Lucky for Realtors, most buyers consider the Internet an information source -- not a substitute for hiring a Realtor. In fact, nine out of 10 Internet buyers hired a Realtor to help them in the homebuying process. They were generally more satisfied with their agents because of their responsiveness. According to the survey, more than nine out of 10 Internet buyers indicated that the Internet helped them better understand the process of buying a home.
My web site allows homebuyers and the curious to access all MLS information on any property listed for sale in the Capital Region. Using specific search fields, I also have the ability to program the MLS computer to e-mail every new listing meeting a client’s specific criteria to them within minutes of the property being listed for sale. That’s better than waiting for the morning paper to arrive.
Enjoy your weekend. Vicki is off to “Chester” (someplace past Truckee and turn left) for an art show and I will be working on her list of projects she has left for me to keep busy and stay out of trouble.
posted by Ken Calhoon at 1:01 PM
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