What were they thinking
ERA recently provided one with a survey of baby boomers showing that more of them would prefer having Oprah Winfrey as their "celebrity" real estate agent over Donald Trump.
The survey of 1,000 Americans 50 years and older found that one out of five survey respondents plan to move in the next five years and family emerged as one of the clearest priorities for respondents when considering real estate options. Three out of four say it is important to be near their family when considering their next move.
Further, when considering buying a new home, 43 percent would purchase a home to be closer to work or family -- up 10 percent from last year's survey results. For those considering an active adult community, family and friends should be nearby for 70 percent of those surveyed.
Respondents were clear in their visions for where they want to live – and single family homes won out over active adult communities. Of the one in five thinking about moving in the next five years, 65 percent would most consider a single family home. About one-quarter (24 percent) of survey respondents said the reason they would buy a new home would be to upsize compared with 15 percent last year.
Active adult communities are becoming more attractive -- only 2 percent were considering such a home last year, compared with 6 percent this year. The numbers still are much lower than the hopeful projections of a decade ago.
A designer kitchen or outdoor deck/entertainment area are the two most desired luxury enhancements respondents' dream homes would feature (76 and 75 percent, respectively). Other dream extras would include pristine landscape (71 percent), indoor sauna or hot tub (53 percent) or a home theater (46 percent). Not as dreamy is an Olympic-sized swimming pool (32 percent) and only 13 percent would desire to have a home on a golf course.
Since the last survey in 2004, oversize garages saw the biggest growth in terms of what recent buyers considered very important in a home, gaining 16 percentage points to 57 percent.
Other priorities for today's home buyers include air conditioning, with three out of every four respondents ranking this as "very important," and a walk-in closet in the master bedroom, which was very important to 53 percent of respondents. Hardwood floors and granite countertops each gained 7 percentage points from the 2004 survey, with 28 percent and 23 percent, respectively, of buyers viewing these features as "very important." Gaining 6 percentage points was cable/satellite TV-ready, at 46 percent.
The ERA survey asked what kinds of neighbors the 50-plus buyers wanted. Of the possible 2008 presidential candidates who could be neighbors, Hillary Clinton was in the lead. Champion golfer Tiger Woods is the celebrity that boomers and seniors think would make the best neighbor (24 percent).
The survey of 1,000 Americans 50 years and older found that one out of five survey respondents plan to move in the next five years and family emerged as one of the clearest priorities for respondents when considering real estate options. Three out of four say it is important to be near their family when considering their next move.
Further, when considering buying a new home, 43 percent would purchase a home to be closer to work or family -- up 10 percent from last year's survey results. For those considering an active adult community, family and friends should be nearby for 70 percent of those surveyed.
Respondents were clear in their visions for where they want to live – and single family homes won out over active adult communities. Of the one in five thinking about moving in the next five years, 65 percent would most consider a single family home. About one-quarter (24 percent) of survey respondents said the reason they would buy a new home would be to upsize compared with 15 percent last year.
Active adult communities are becoming more attractive -- only 2 percent were considering such a home last year, compared with 6 percent this year. The numbers still are much lower than the hopeful projections of a decade ago.
A designer kitchen or outdoor deck/entertainment area are the two most desired luxury enhancements respondents' dream homes would feature (76 and 75 percent, respectively). Other dream extras would include pristine landscape (71 percent), indoor sauna or hot tub (53 percent) or a home theater (46 percent). Not as dreamy is an Olympic-sized swimming pool (32 percent) and only 13 percent would desire to have a home on a golf course.
Since the last survey in 2004, oversize garages saw the biggest growth in terms of what recent buyers considered very important in a home, gaining 16 percentage points to 57 percent.
Other priorities for today's home buyers include air conditioning, with three out of every four respondents ranking this as "very important," and a walk-in closet in the master bedroom, which was very important to 53 percent of respondents. Hardwood floors and granite countertops each gained 7 percentage points from the 2004 survey, with 28 percent and 23 percent, respectively, of buyers viewing these features as "very important." Gaining 6 percentage points was cable/satellite TV-ready, at 46 percent.
The ERA survey asked what kinds of neighbors the 50-plus buyers wanted. Of the possible 2008 presidential candidates who could be neighbors, Hillary Clinton was in the lead. Champion golfer Tiger Woods is the celebrity that boomers and seniors think would make the best neighbor (24 percent).
posted by Ken Calhoon at 7:48 AM
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